The Indian Research & Insights Industry Report 2021, Update 2022 & Update 2023

The Market Research Society of India brings you a seminal report on the Indian Consumer Research & Insights Industry. Defining and updating the nature of the business, its evolution and the interplay with technology, while also exploring Indian and global opportunities and trends.

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    About the report

    This report provides an in-depth analysis and insights on the evolving Consumer Research & Insights Industry in India.

    Growth trajectory and forecasting of the industry with deep dives by Domestic vs. International clients, Type of Services, verticals and more.

    Strategic inputs on Market Trends, Competitive Environment and Business Challenges. The future of the industry – opportunities and challenges it faces, including a focus on talent and skilling.

    The MRSI will publish yearly Industry updates and a complete revision of the report every 4 years.

    How this report helps you?

    • Planning and setting strategic goals for the coming year.
    • Helps set data required for your annual budgets based on actual industry trends.
    • Building competitive advantage.
    • Guiding acquisition strategy and greenfield investments.
    • Boutique agencies with vision can hone their skills and offerings.

    Includes excerpts from ESOMAR Global Market Research 2021 covering India and the APAC region.


    As featured by

    The Economics Time
    ET Brand Equity
    Advertising & Media
    The Financial Express
    Business Standard
    India Web2

    The definitive guide to key industry insights

    Market Research 3.0: Driven by technology & customer needs

    Growing demand from key sectors has accelerated growth and digitalization.


    Industry size
    in India


    Growth Rate
    MRSI 3.0

    Featuring Expert Insights from

    Achyuta Ghosh


    Senior Director and Head Insights, NASSCOM
    Dr. Bhaskar Das

    Dr. Bhaskar

    Group President, Republic TV Executive President, Dainik Bhaskar
    Group MICA Governing Council Member and Advisor to M&E
    Biju Dominic


    Chief Evangelist, Fractal Analytics and Chairman, FinalMile Consulting
    Dr. Bikramjit Chaudhuri

    Dr. Bikramjit

    Senior Vice President, Datamatics Global Services
    Dixit Chanana


    Country Director - India, Toluna
    Dr. Lalit Kanodia

    Dr. Lalit

    Chairman, Datamatics Group of Companies
    Dr. Meena Kaushik

    Dr. Meena

    Chairperson, Founder and Board Member, Quantum
    Pranesh Misra


    Chairman – Brandscapes Worldwide
    Preeti Reddy


    Chairwoman, Kantar South Asia, Insights Division at Kantar
    Sanjoy Datta


    Head Marketing Research, ITC
    Dr. Soumya Kanti Ghosh

    Dr. Soumya Kanti

    Group Chief Economic Advisor, State Bank of India
    Stan Sthanunathan


    Retired EVP, Consumer and Market Insights, Unilever PLC
    Suhale Kapoor


    EVP & Co-Founder, Absolutdata Analytics (an Infogain company)

    Industry Voices

    “I endorse the methodology and the findings of this MRSI report. The Indian research and insights industry has a bright future. It has the potential to make a significant contribution to the growth and development of India as a great nation. I am confident that this potential will be realized.”
    Dr. Naresh Malhotra
    Dr. Naresh K. Malhotra
    Marketing Legend
    World’s Top 2% Most-Cited Researcher Across Disciplines
    Author of popular Marketing Research books Georgia Institute of Technology (Georgia Tech), USA

    Download the Executive Summary now

    Executive Summary

    Take a peek inside the Indian Market Research & Insights Industry 2021 Report now — share your email below to get instant access to the Executive Summary.

      Please note: This is an excerpt of the report which includes the Executive Summary, select takeaways and insights.

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