Dr. Naresh K. Malhotra
Marketing Legend
World’s Top 2% Most-Cited Researcher Across Disciplines
Marketing Legend
World’s Top 2% Most-Cited Researcher Across Disciplines
The Indian Research & Insights Industry Report 2021, Update 2022 & Update 2023
The Market Research Society of India brings you a seminal report on the Indian Consumer Research & Insights Industry. Defining and updating the nature of the business, its evolution and the interplay with technology, while also exploring Indian and global opportunities and trends.
About the report
This report provides an in-depth analysis and insights on the evolving Consumer Research & Insights Industry in India.
Growth trajectory and forecasting of the industry with deep dives by Domestic vs. International clients, Type of Services, verticals and more.
Strategic inputs on Market Trends, Competitive Environment and Business Challenges. The future of the industry – opportunities and challenges it faces, including a focus on talent and skilling.
The MRSI will publish yearly Industry updates and a complete revision of the report every 4 years.
How this report helps you?
- Planning and setting strategic goals for the coming year.
- Helps set data required for your annual budgets based on actual industry trends.
- Building competitive advantage.
- Guiding acquisition strategy and greenfield investments.
- Boutique agencies with vision can hone their skills and offerings.
Includes excerpts from ESOMAR Global Market Research 2021 covering India and the APAC region.
As featured by
The definitive guide to key industry insights
Market Research 3.0: Driven by technology & customer needs
Growing demand from key sectors has accelerated growth and digitalization.
$2.3B
Industry size
in India
in India
15%
Industry
Growth Rate
Growth Rate
Featuring Expert Insights from
Achyuta
Ghosh
Senior Director and Head Insights, NASSCOM
Dr. Bhaskar
Das
Group President, Republic TV Executive President, Dainik BhaskarGroup MICA Governing Council Member and Advisor to M&E
Biju
Dominic
Chief Evangelist, Fractal Analytics and Chairman, FinalMile Consulting
Dr. Bikramjit
Chaudhuri
Senior Vice President, Datamatics Global Services
Dixit
Chanana
Country Director - India, Toluna
Dr. Lalit
Kanodia
Chairman, Datamatics Group of Companies
Dr. Meena
Kaushik
Chairperson, Founder and Board Member, Quantum
Pranesh
Misra
Chairman – Brandscapes Worldwide
Preeti
Reddy
Chairwoman, Kantar South Asia, Insights Division at Kantar
Sanjoy
Datta
Head Marketing Research, ITC
Dr. Soumya Kanti
Ghosh
Group Chief Economic Advisor, State Bank of India
Stan
Sthanunathan
Retired EVP, Consumer and Market Insights, Unilever PLC
Suhale
Kapoor
EVP & Co-Founder, Absolutdata Analytics (an Infogain company)Industry Voices
“I endorse the methodology and the findings of this MRSI report. The Indian research and insights industry has a bright future. It has the potential to make a significant contribution to the growth and development of India as a great nation. I am confident that this potential will be realized.”
Author of popular Marketing Research books
Georgia Institute of Technology (Georgia Tech), USA
Download the Executive Summary now
Executive Summary
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Please note: This is an excerpt of the report which includes the Executive Summary, select takeaways and insights.